Having the biggest digital Rolodex is nice but it doesn’t mean what it used to.
What hasn’t gone out of PR style is the creative and strategic ability to tell stories, create news, and make it relevant. That’s what we bring.
At Barokas Public Relations, we believe in the power of ideas. While it’s nice to be lucky, we think it’s better to be smart. Our credo: You don’t need news to make news.
Please don’t call us a vendor—we’re not. We’re direct, creative, and singularly focused on delivering results. Working with Barokas PR means you’ll likely hear that you’re not always right. Because you’re not, and neither are we.
WHY MID-SIZE MATTERS:
If you’re looking for a PR partner, you’ve likely heard some of the lines that agencies love to use. Classics like, “We have only a senior-level team,” or “Being virtual means we’re efficient and you don’t pay for office space,” or “As a boutique you’ll get a greater level of attention.”
The reality is size does matter. Too small and the team cannot adequately service your account. Too big and you’ll be lost in a sea of larger clients. That’s why clients tell us they find the Barokas size “just right.” From launching startups out of stealth mode, to assisting multi-national corporations with social media initiatives, Barokas has the talent, team, and experience to handle the complete PR lifecycle of emerging technology companies. Beyond having access and resources, Barokas offers a proven ability to generate business press. Small/boutique/virtual agencies often do an adequate job securing trade press, but fall short when delivering wins in the Wall Street Journal, New York Times, USA Today, and other top-tier outlets. Business press is a core focus for Barokas PR and a skill set that drives ROI for our clients.