Sure, we have some gray hair, but we have red, brown, and blonde hair too.
One of the many reasons our clients love us is because of the smart group that runs the joint. The Barokas leadership team is comprised of great minds that come from diverse backgrounds, including media, global brand management, and in-house and agency PR.
Howie Barokas - Founder + CEO
Bios are always written in the 3rd person, but it feels unnatural so I’m not going to. Actually I’d much prefer to talk about you, but since you’re here and I’m not, I’ll give you the highlights. I caught the PR bug while working on the morning show at KISW-FM, Seattle’s Best Rock. For nine years I was contacted by PR people wanting to bring free shit to the station in exchange for a shout-out; which we did. This was before strong laws that punished plugola. From radio I jumped into the PR game, and here I am 20 years later (I’m writing this in 2013 if you’re doing the math. And for the curious I was born in 1965). I worked at a big agency; loved the work, hated the politics and bureaucracy. I thought “Wouldn’t it be awesome if there was a PR agency where the work was challenging but there was no BS?” I couldn’t find one, so I started BPR in 1998. I’ve never won an award. Never applied for one. I love my team, our clients, my Harley, Led Zeppelin, The Notorious B.I.G. and the Dave Matthews Band. Oh and a little known fact, my mom calls me Howhow.
Frances Bigley - VP
Frances has a 20-year background in high-tech communications both on the agency side and in-house. Prior to Barokas PR Frances served as the Director of PR for WatchGuard where she ushered the company through a highly successful launch and IPO. She has a passion for emerging technology, and developing winning PR strategies for clients that bring products to market in a powerful and meaningful way while raising the visibility with industry analysts, media and customers. Areas of expertise include cloud computing, mobile and wireless, security and new media.
Johanna Erickson – VP
Johanna has been working in public relations for over 15 years. She has a passion for both consumer products and technology innovators. She is a media junkie who thrives on introducing products, companies, people and ideas to the market. Johanna has delivered top tier media results for her clients in outlets including AllThingsD, Good Housekeeping, Real Simple, The Economist, The New York Times and The Wall Street Journal. Client highlights include: Bona, Celestial Seasonings, Daily Makeover, Evolv, Jabber, MapQuest and Xerox.
Karli Overmier - VP
Karli has 15 years of experience in public relations spanning enterprise and consumer technology. She has managed comprehensive PR / AR programs for emerging and high growth companies including Apptio, Eucalyptus, Opsware (acquired by HP) and Skytap, among numerous others. She is often described as the “glue” of the agency for her ability to bond her teams and clients together to produce successful outcomes. Karli is a coffee, music, travel, CrossFit, and English bulldog enthusiast.
Don’t let the good looks fool you. We’re also pretty smart. There are no bench warmers or second-string players at Barokas PR. Everyone on our team is a gifted pitcher.
In the electronic age, communication has become a little too effortless. We recognize that you have to do some things the old fashioned way—like picking up the phone and telling a better, more relevant story than your competitors. And when you partner with us, there’s no bait and switch. The people you meet on Day 1 will be the same ones working on your account for the duration.