Author Archives: barokaspr

Should The Start-Up CEO = PR?

We work with a lot of start-ups – which means we work with a lot of smart, highly motivated people.  The CEOs of these companies have made it this far by hard work, great ideas, and refusing to let obstacles … Continue reading

 

Targeting You. Automatically. AdTech SF Highlights

Ever wonder why that same ad for a rug or a new car keeps following you as you traverse the Internet from site to site? More often than not, the answer lies in ad retargeting technologies powered by real-time programmatic … Continue reading

 

24 HOURS IN PULLMAN

  Late last month, my colleague Lindsey Bradshaw and I were invited to give a presentation at this year’s Murrow Symposium at our alma mater, Washington State University. Having spent four wonderful years in the Mecca of barely-drinkable beer and … Continue reading

 

So What’s The Big Idea?

How do you define a “Big Idea”?  It means different things to different people, but in the world of PR, Big Ideas are ones with resonance.  We’re not looking to cannonball into the water and create a massive, if fleeting, … Continue reading

 

“When I was at Microsoft we…” and other things you don’t want to hear from a VP of Marketing

It’s hard finding great PR people – I mean really hard.  Everyday we imagine how awesome it would be if a really talented PR person showed up on our doorstep – someone who hadn’t been corrupted by years “working” (term used loosely) … Continue reading

 

Pinging vs. Ringing

I stopped by the mall yesterday for a quick trip to one of my favorite stops, the Apple store.  As I made my way through Nordstrom toward the Apple store that looks down on the Microsoft’s boutique, I was struck by the silence … Continue reading

 

It’s Hard to Hit a Bullseye with Blinders.

Google recently introduced the “Bacon Number” function – a charming little game where you can find out exactly how many degrees of separation there are between some of Hollywood’s elite and Kevin Bacon – who has apparently been around the … Continue reading

 

HAPPY BIRTHDAY TO US.

Wow – where did 14 years go? I don’t feel 14 years older but according to my driver’s license I am. And about my team…I feel like Wooderson in Dazed and Confused when he said to Dawson “I get older, … Continue reading

 

Our Future President is a Pro at Beer Pong and Owns a Four Foot Bong. You’ll see.

As the Presidential race shifts into high gear, between now and Tuesday November 6 you’ll hear a lot about what each candidate has done in their past both personally and professionally. Just watch – everything from unnamed sources to Joe … Continue reading

 

Addicted.

“Shit – there are no available outlets.” This is the thought that kicked-off my recent trip to London while still in Seattle. I arrived at gate S12 twenty minutes before my flight boarded knowing I could get a last bit … Continue reading