CHALLENGES
- Launch company out of stealth mode and build messaging from ground up
- Define category of Intelligent E-Discovery
- Quickly establish leadership position in crowded e-discovery industry
- Build relationships with key press, analysts and influencers from scratch
BPR RESULTS
- Executed launch with more than 30 pieces of coverage out of the gate
- Coined Intelligent E-Discovery and succeeded in placing Clearwell’s key messages in coverage
- Company’s share of voice has consistently exceeded competitors in the form of industry research, byline articles, vertical coverage, trend features, awards, and speaking engagements
- Clearwell continues to remain top of mind and in favorable standing with all key industry players
BPR began working with Clearwell Systems when the company was still in stealth mode. We built their messaging from the ground up, and created a new category of Intelligent E-Discovery within the tech and legal industries. The launch successfully drove Clearwell into the limelight and served as a foundation for an ongoing leadership position as a top e-discovery software provider and thought leader. The initial launch resulted in relationships with all of the tier one analysts in Clearwell’s space, and more than 30 pieces of initial coverage across the technology trade horizontal publications and legal industry media.
Quarter after quarter, year after year, BPR has exceeded metrics for Clearwell, and helped them secure a place at the forefront of the now very competitive E-Discovery industry. The company appears regularly in all of the top legal industry publications and outpaces competitor coverage every single quarter. Through the relationships we’ve built with the media, BPR has more than doubled Clearwell’s year-over-year coverage in the last year, garnering placements in Investors Business Daily, Fortune and BusinessWeek, in addition to top tier vertical press such as Law.com and Legal Tech Newsletter, and core trade publications including InformationWeek and eWeek. Similarly, Clearwell consistently achieves top ranking in analyst reports, achieving the highest honor possible by Gartner with a “Strong Positive” in its most recent E-Discovery MarketScope.
Clearwell is in its fifth year as a BPR client and still works with the same senior team members that joined the account on day one.