Comments for Barokas PR - PR minus the BS http://www.barokas.com Seattle Area Public Relations Tue, 01 Nov 2011 13:29:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Want a Higher Klout Score? Have a Baby. by liz http://www.barokas.com/2011/10/want-a-higher-klout-score-have-a-baby/#comment-14822 liz Tue, 01 Nov 2011 13:29:46 +0000 http://www.barokas.com/?p=1267#comment-14822 I think the example with your friend is such a perfect one to illustrate the serious flaws in their algorithm. I wrote a post yesterday about Klout's validity issue, and compared my 2 Twitter accounts side by side. With the new algorithm, my newish, barely-used, zero engagement, one tweet a day account has a higher Klout score than my main Twitter handle that has 38K tweets, gets tons of interaction, and has all my other SoMe accounts linked. What's troubling is that some bloggers who work with PR are saying that firms are using Klout as a measuring stick. I think the example with your friend is such a perfect one to illustrate the serious flaws in their algorithm. I wrote a post yesterday about Klout’s validity issue, and compared my 2 Twitter accounts side by side. With the new algorithm, my newish, barely-used, zero engagement, one tweet a day account has a higher Klout score than my main Twitter handle that has 38K tweets, gets tons of interaction, and has all my other SoMe accounts linked.

What’s troubling is that some bloggers who work with PR are saying that firms are using Klout as a measuring stick.

]]> Comment on Are We Really Just Bitchy Women and Stupid Men? by Ed Ahrens http://www.barokas.com/2011/10/are-we-really-just-bitchy-women-and-stupid-men/#comment-14338 Ed Ahrens Tue, 18 Oct 2011 06:07:20 +0000 http://www.barokas.com/?p=1136#comment-14338 Very entertaining post. This type of advertising seems to be the norm now days, so it must be effective, right? Or is it? What approach does your organization take? The main reason you advertise is to generate more revenue. It's all about the money. Very entertaining post. This type of advertising seems to be the norm now days, so it must be effective, right? Or is it? What approach does your organization take? The main reason you advertise is to generate more revenue. It’s all about the money.

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