One Size Doesn’t Fit All

Social Media – you know you need to do it but how, why, where? All good questions and no one answer. What started just a few years ago as the Wild West of the Internet has now become the preferred choice of communication for many companies, reporters, celebrities and the global online population. But how does it impact PR? Is it really necessary for your brand? How committed are you to diving into the deep-end of the social media pool?

At BPR, we approach social media with the same NO BS attitude as we do with traditional PR. There is no social media silver bullet; what works for Ashton Kutcher, President Obama, Motorola, or Nike may not work for you. And despite what the bigger agencies may say, there is no cookie-cutter template for how you should do social media. We’ve helped companies for the past several years embrace social media and adopt best practices that fit their brand, culture, and willingness to participate. We can do the same for you.

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