RealNetworks hired Barokas PR to spearhead PR efforts for its casual games business—a division of the company that was growing rapidly, but widely unnoticed among business and trade media. Eager to promote its innovation and thought leadership within the casual games industry, Real relied on Barokas PR’s expertise in gaming and deep editorial relationships with top tier business and consumer media to elevate the company’s story. Executing on a multi-pronged strategy, Barokas PR secured consistent positive coverage for Real’s casual games group in publications including Associated Press, BRANDWEEK, BusinessWeek, CNET, Forbes, GameDaily, Gamezebo, Hollywood Reporter, IGN, Next Generation, PC Magazine, Reuters, Red Herring, SELF Magazine, Washington Post, and extensive local business/technology coverage.
Further, Barokas PR ensured Real’s prominent presence at gaming industry events including the Game Developer’s Conference, Casual Connect, Austin Game Conference, E3 and others, and built deep relationships with industry analysts at IDC, Yankee Group, Gartner, Parks Associates, ABI Research and DFC Intelligence.