CHALLENGES
- Elevate the Zenprise brand and position them as a driver and innovator in the mobile device management space; differentiate Zenprise from key competitors
- Reinforce Zenprise brand in the UK and Europe as their international capabilities expand
- Leverage trends to drive coverage, raise awareness, and define the relevant space in a rapidly evolving industry
- Rapidly identify and capitalize on short-term, immediate opportunities in order to position Zenprise as a thought leader in the mobile management space
- Proactively build relationships with relevant press and analysts in a rapidly expanding and evolving space
BPR RESULTS
- Drove trend stories that helped shape the category, such as mobile security and the impact of employee-liable devices
- Secured 143 pieces of coverage in 2009, and nearly 200 pieces of coverage in 2010
- More than 50% Tier 1 Press
- Secured business press coverage in The Wall Street Journal/Dow Jones, Associated Press and VentureBeat
- Successfully leveraged industry verticals, such as law and healthcare, to generate briefings with key players in those industries and secure coverage
- Worked with Zenprise and its customers, including Varian Medical Systems, and major international law firms Shook Hardy & Bacon and DLA Piper to share best practices
Barokas Public Relations enjoyed an extensive partner relationship with Zenprise for more than two years and helped to establish the company as a visionary in the increasingly crowded mobile device management space. With a strong emphasis on creative, proactive outreach to business, trade and vertical press, Barokas PR elevated Zenprise to a thought leadership position where its executives were actively sought out by reporters, analysts and industry leaders for commentary on breaking news and trends. Zenprise’s CMO Ahmed Datoo stated, “Barokas Public Relations works as advertised – they get results, and have a keen understanding of what it takes to get the job done. The increasing volume of coverage we have achieved over the years is a testament to their work. We value the firm’s strategic counsel and partnership in helping Zenprise become the leader in mobile device management, and recommend them to other companies who are looking for an aggressive, smart agency with a “can do” attitude.”