Perspective from the Newbie
September 20, 2008
This concludes my first week as a PR practitioner and I have a couple insights I wanted to share as a new member to the field and working life in general.
1.) School and internships paid off. I know it can feel like school and internships are pointless at times but now I see that I would not have understood very much this week if it werenâ€™t for my education from Boston University and the PR internships I took on during my summers.
2.) Look for stories from every angle. A lot of this week has been spent scanning ProfNet Opportunities and trying to find potential stories for our clients. I didnâ€™t just find stories by looking for the header that had to do with the type of client we are covering. For example I looked at more than the Technology section for our tech client. This paid off when I found a story for our tech client in the Travel section. My point is that you need to take a different approach sometimes to get coverage for your clients.
3.) Go to bed early. No more 11 or 12 AM classes so to get some good Zzâ€™s you have to go to bed before 3 AM.
I know, I know, welcome to real life.
4.) Be well rounded. Real life and the working world are not just about being good at your trade. Itâ€™s about being able to work with others on a team, be able to communicate your ideas clearly, ask questions and kill cockroaches! (Donâ€™t askâ€¦just be a well rounded individual.)
I think thatâ€™s enough insight for my first week.