The Key to Longevity Isn’t Always a Daily Walk or Eating Healthy

March 10, 2014

We were recently asked to provide a prospect with a list of our longest client relationships. While we typically rattle off the same few names in response to this question, I thought it would be fun to pull together a list of our top 10 longest client relationships. In order of longevity (drumroll please):

  • Pokémon – 10 years! Current client since 2004.
  • Opsware / HP – 7 years. Opsware acquired by HP in 2007 (PR partner from 2001-2008)
  • BDA – 8 years. Current client since 2006.
  • Concur – 6 years
  • Skytap – 6 years. Current client since 2008.
  • Clearwell Systems – 6 years. Acquired by Symantec in 2011 (PR partner from 2005-2011)
  • Redback /Ericsson – 6 years. Acquired by Ericsson in 2006 (PR partner from 2006-2012)
  • Apptio – 3.5 years
  • Cascadia – 3.5 years
  • Classmates – 3 years

As the list demonstrates, we take great pride not only in the work we deliver to our clients, but in the relationships we build with them. If you’ve worked with us, you know that the foundation of our relationship is a true partnership and that we don’t buy in to the client/vendor mentality. We aren’t afraid to push back on our clients to achieve the best results, and we’re not afraid to admit if we’re wrong (because lets face it, no one is right 100% of the time).  This philosophy is core to our agency and has produced the long-term client relationships noted above.

Of course, none of these relationships could have been forged without the hard work and dedication of the Barokas Communications team. Below are some of the values our team aligned themselves to several years back, and I’m happy to say they continue to serve as a guiding light for our agency.


We Go the Extra Mile

Our team believes in hard work and the power of perseverance. You will never see us accept mediocrity, and we put in the extra hours to make our client’s PR campaigns successful. For example, last year, our team burned the midnight oil to secure customer quote approvals that required real time coordination across India, Boston, Seattle and the Bay Area.

We Say It Like It Is

Our motto – PR Minus the BS – really sums this up. It might not always be comfortable, but being direct saves time and sets everyone up for success. For example, if a run of the mill partner press release isn’t going to drive significant coverage, wouldn’t a client rather hear that upfront then a bunch of lame excuses after the fact? And if it isn’t gong to drive coverage, then shouldn’t you recommend a different strategy for sharing the news?



This is a key tenant to any successful client relationship. Many PR folks have created a bad rap for the industry by overpromising and under delivering, or charging for hours of PR work that don’t net any real results. By holding ourselves accountable, we’ve been a trusted partner in driving our clients’ businesses forward, quarter after quarter, year after year.

I hope that at this time next year, I can add a few more names to the list above as we have several clients nearing the three-year mark. Please check back for an update.

And now, off to Cross Fit to work on a different type of longevity!


PS: We’re hiring!

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