Right. Perspective.

April 16, 2014

A week ago, I relived my college days at Washington State University – although, instead of a dorm I stayed in a hotel.  And rather than going to the main strip of college bars, my friend and I went to the “grownup” bar in town to grab a drink after dinner since she works for admissions.  Discrepancies aside, I felt right at home!  The reason for my trip was WSU’s Murrow Symposium to speak to a group of soon-to-be college graduates about what PR life is like after college.  My main take away, other than a great pool of intern candidates, was a lesson on perspective. 

My favorite movie quote on “perspective” comes from an exchange between the wise Hermione Granger and Harry Potter in Harry Potter and the Deathly Hallows: Part 1.  Hermione said, “We didn’t celebrate your birthday, Harry. Ginny and I…we’d prepared a cake.” To which Harry replied, “Hermione…I appreciate the thought, honestly. But given that we were almost killed by a couple of Death Eaters a few minutes ago…,” prompting Hermione to elicit my now daily mantra, “Right. Perspective.”


There’s nowhere better than your alma mater to realize how much life has changed since graduation – and in the most unlikely ways.  I’ve been fortunate to find a workplace that fosters learning and growth at such an early stage of my career.  If you would’ve asked me where I’d be living after graduation the LAST place I would’ve said is Seattle, even though, according to Gallup’s annual ranking, it’s the thirty-second happiest and healthiest city in America

As I happily shared my new-found knowledge with the WSU students, it dawned on me how much I have actually learned in the last eighteen months!  Going about my day-to-day activities is one thing, but it’s another to recap almost a year-and-a-half of activities in one hour.  I touched on my clients, and how business-to-business (B2B) compares to business-to-consumer (B2C), a topic that seemed to elicit the most interest!  We also discussed the importance of social media being used strategically for your clients. Most importantly I offered several tips for job searching.  My main piece of advice was to be yourself, and be open to trying new things – whoever thought I’d be working with enterprise technology startups? Not me, but I LOVE it!

Although I’ve been on a fast learning curve, I’m looking forward to experiencing even greater opportunities for growth as my clients announce new products, funding, acquisitions, and (hopefully) much more!


Shameless plug: If you’re interested in becoming a Barokas Communications intern/employee contact us here, or email interns@barokas.com – we’d love to meet you!

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