The Suite Life at PAX 2014

September 9, 2014

10 years. 85,000 attendees. 1 client.

Each year, the Penny Arcade Expo (PAX) brings together fans from across the country and around world to see that latest innovations from gaming’s biggest names. Held in the Emerald City’s backyard, PAX celebrated it’s 10th anniversay this year with the largest crowd in the event’s history. In testament to the event’s growing popularity, organizers sold out tickets in less than two hours earlier this summer.

While most of the action took place at the Washington State Convention Center, we also staffed an off-site suite at a nearby hotel where Atari showcased several of its upcoming games including RollerCoaster Tycoon World, Alone in the Dark: Illumination, and Haunted House: Cryptic Graves. The event gave us an opportunity to connect with gaming reporters and bloggers across the industry, and further highlight Atari’s comeback story.

The results?


31 meetings. 80 pieces of coverage. More than 130 million impressions and counting.

Check out some photos from the event:


                                                                                     View of the Atari demo suite


                                Video interview with Atari’s CEO and COO for New Gamer Nation.


Trying an Oculus for the first time!


          Screenshots of Atari games including (clockwise): Minimum, Alone in the Dark: Illumination RollerCoaster Tycoon World and Haunted House: Cryptic Graves.

See you next year!

Barokas Communications Team Atari


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