Launching a Killer Product in a Deadly Crowded Space

September 17, 2014

A few months ago we were approached by a potential client with a cat for a logo. Needless to say, it was love at first sight 

Back in July we started working with said cat company that was operating in beta mode at the time called, which is the first free, full-featured professional chat solution for businesses. In order to get a thorough feel for the product, we decided to move our client communication entirely to the platform. To this day our team has never sent an email to the client. Not one time. Our workflow takes place entirely on Kato.Im and Google Docs. Believe me when I say, it’s magical. Don’t’ believe me? Here’s why:

  • Everything happens in real time. Projects, queries, cat memes, the like
  • Our efficiency rate has sky-rocketed. Faster completion of projects means tighter deadlines, which equates to a higher rate of coverage
  • Our relationship with the client is casual and extremely comfortable. No more time wasted on formalities.


Our task was to launch the company out of beta which is no easy feat – as is the case with most companies launching out of beta mode. The communication space is cluttered with players, most of which focus solely on emojis and text, voice and video communication. While these features are all well and good, capability such as file sharing, 3rd party platform support, global search capability and side-by-side chat windows are really what’s going to make a difference in a business’s internal communication efficiency. is the only chat solution on the market that offers side-by-side chat capability. Think Facebook chat or Gchat on steroids. We could convey all this via pitch in an email but if an overwhelming inbox is the problem then it totally defeated the purpose. We had to take matters into our own hands and reached out via Twitter, LinkedIn, etc. In order to get reporter’s attention and call out the functionality, we created a visual that would show reporters exactly what their chat would look like in The response was overwhelmingly positive.



We secured coverage in publications such as, but most certainly not limited to, Forbes, TechCrunch and VentureBeat. Just to name a few.

What we came to conclude post-launch that helped result in our success (besides a stellar team of course), was our fluency for the product. Having used this product as the only means to communicate both internally and externally, we were able to articulately speak to every facet and function of the product. was able to successfully launch out of Beta mode and now has a higher download rate than ever before. 

The and Barokas teams operate entirely over the Kato platform. We’ve been introduced to a different, forward-thinking means of communication that we’re able to represent confidently and seamlessly at any given time. Be looking for us in your favorite tech pubs – we’ll be there.


Leave a Reply

Your email address will not be published.

Let's Work Together

Give us a holler, we'd love to connect.

Latest Tweet