TAKING A DIP WITH XCONOMY

November 11, 2014

In late October, our Denver team proudly sponsored the Colorado leg of XCONOMY’s ongoing “Meet the Xconomists” series. The two-night event – split between Boulder and Denver – featured some of the most prominent names in Colorado startups and technology, including notable heads of local software, IT, biotech, cleantech, and venture capital communities. It also had some incredible artichoke dip. Game changing on every level.

For a place like Colorado – where a new startup launches every 72 hours – it’s great to have XCONOMY in our corner. The publications’ 10 regional affiliates do an amazing job of embracing their respective community’s entrepreneurs and startups, and the Meet the Xconomists series serves as its annual ‘thank you’ to the publication’s ambassadors and supporters. For us, sponsoring the session was a no-brainer.

There was an overabundance of elbow rubbing, and it was nice for the team to finally meet, Michael Davidson, Managing Editor of XCONOMY Boulder/Denver. It’s always great to meet a reporter you’ve pitched many, many times for multiple clients. The look on their face when they recognize you’re the one who keeps inundating their inbox is that perfect mix of realization and terror, with just a twinge of “run!”

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But the audience was awesome. The eclectic hodgepodge of a startup scene we call home makes each one-on-one interaction a unique adventure and opportunity to learn something new. Our team’s first interaction with Simple Energy CEO Yoav Lurie – a beloved Barokas client – focused on our mascot Jack giveaways so his newborn daughter – dubbed “the cutest 6-month old in history” – could chew on one.  bpr_bulldog

We also got to connect with one of our newer clients, Final, five super smart guys revolutionizing the broken credit card system. They’re now BFF with their account lead, Rachel, after two hours of schmoozing at the TechStars-hosted Boulder event.

But the pièce de résistance – outside of the aforementioned artichoke dip – was when XCONOMY publisher Jim Edwards – the recipient of not one, but two Jack bulldogs to take home – stood in front of a room full of founders, CEOs and startup extraordinariness to proclaim “if you’re a startup in Colorado, Barokas is your PR agency.”

 After some secret high fives amongst our team, we did a George Costanza walk off, said goodbye to all our new connects and headed back to our laptops, where we proceeded to email Michael Davidson to let him know we had some exciting new potential clients he’ll want to write about.

Thanks to the entire XCONOMY team! Please forward that artichoke dip recipe to jack@barokas.com.

Denver Team

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