All Work and No Play Makes Jack a Dull Boy

December 5, 2014

Working in public relations is not for the faint of heart. Choosing this career is like choosing to re-live your first day at a new school over and over- comfort from hints of familiarity mixed with anxiety over the unknown, the stress of curveballs here and there, and nonstop activity.

Every day is different; constantly fielding new tasks, attempting to charm strangers, and organizing and re-ordering never-ending to-do lists. While this schedule keeps things interesting, I would be lying if I said that it didn’t wear on you after a while. Those of us in PR chose this career path because we are go getters, scrappy, and hard as nails. We stick around because of the agency support system surrounding us. Don’t be mistaken though, this inter-company “lean on me” mentality didn’t build itself.

A strong focus on the improvement and growth of company culture through office wide non-work related activities is crucial in the upkeep of overall happiness, commitment to performance, and employee retention. Studies found that highly engaged employees are 87% less likely to leave their companies than their disengaged counterparts. Never arranging opportunities for team members and co-workers to spend stress-free time together can be a disservice to even the toughest of PR pros.

Every few months, Barokas plans a number of events for its employees. From a scavenger hunt that took over Pioneer Square, to harvesting squash for United Way, to an annual taco-filled beer pong tournament, to organizing a friendly office vs. office competition to see who can collect the most food for Thanksgiving, our events promote camaraderie and help us build relationships with one another outside of our to-do lists. And last month was no exception; BPR chose between Team Peeta and Team Gail at the premiere of The Hunger Games!

Squash Hunger


Beer Pong

With office worries eliminated, these opportunities allow employees to get to know each other as they are “in real life,” garnering a greater understanding and tolerance of different work and communication styles. Additionally, this time spent together fosters a level of trust and openness that allows for the kind of shameless brainstorm sessions where history is made.

So many companies these days casually claim to have the “work hard, play hard” policy. With a fierce dedication to our clients, an average speed of a million miles per minute, and enjoying a few laughs (and beers) along the way, we like to think we live by it.



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