Public Relations as spelled out by Barokas PR
May 19, 2016
Be who you are. One of the easiest ways to be successful in PR is to find your niche and what you are good at, and run with it. Really good at creative puns? Awesome, add those into all of your pitches. If you are really good at speaking on the phone, consider calling reporters instead of emailing. Everyone has their “thing.” For Barokas Communications, it is being weird and using that to our advantage.
Always have confidence. Fact: PR has a lot of emotional ups and downs. There will be weeks where media won’t be your best friend, and weeks where you will have client complications. In order to get through all the PR lows, it is important to have confidence. You know what you are doing and what you are talking about, now prove it to everyone else. You got this.
Read up on industry news. In order to successfully launch your client into the marketplace, you have to know what is happening first. Here at Barokas Communications, we create weekly Marketplace News recaps for our clients, highlighting the important and relevant industry news released that week. It helps keeps us all knowledgeable on what is happening in the industry, and also provides insight into proactive pitching opportunities. Reading is good for you.
Own a task on your account, and make it your bitch. You may not like everything in PR, or everything you are responsible for on your account, but own it and make it your best work. For example, coverage tracking can be a very tedious tasks, but as the King (or Queen) of Coverage Tracking, view it as the opportunity to have the first stab at proactive pitches and score some awesome media opportunities. Everything you are given has a purpose.
Keep your word. If you say you are going to do something, do it. No one likes being micromanaged and no one likes micromanaging. At an agency, it is extremely important to be organized in order to keep up with everything on your plate. Find a method that works for you; whether that be setting calendar reminders or writing millions of sticky notes. Prove that you are able to handle what is given to you and meet all deadlines. Do not go against your word!
All for one, and one for all. Although PR can seem like an individual job at times, it is all about teamwork. Your account will not succeed unless everyone is on the same page, and everyone supports each other. Even if you may be jealous that your co-worker got an awesome opportunity, make sure to congratulate them and use this high note to keep on trucking.
Spend time on yourself. Yes, PR can be a very demanding job, but it is important to take care of yourself as well. If you are having a stressed day, put down your devices and take a walk outside, call your mom, or hey even adult color. Having a work-life balance is key to successful work during the 9 to 5 hours (or 7 to 7 hours).
Proactive. That word says enough. Don’t wait for your client to tell you what to do, but rather proactively present them with your thoughts and creative PR ideas. Also, be proactive with your team internally. If you think of an idea, or see a piece of news, tell your team. Don’t wait for someone else to present the idea. Do it yourself!
Relationships, build them. PR is all about relationships. If you successfully pitch a reporter, don’t just leave it at business, add a personal touch. If you studied abroad in Europe, and the reporter you are working with lives in Europe, bring up your experience and chat about the kinds of things you did while you were there. The reporter will appreciate that you are looking at them as a person, not just a media outlet. Additionally, stay in touch with them. Check-in from time to time to keep the relationship going.