Ghostbusters: The Quintessential PR Movie

July 15, 2016

Despite fanboy and Twitter egg outrage everywhere, the all-female Ghostbusters was released Friday to generally positive reviews. But what many saw as a supernatural classic, the 1984 original Ghostbusters was so much more than a supernatural comedy. It was the very foundation on which I built my PR career. It’s true. Little known fact that Ivan Reitman made the movie as a metaphorical mirror on the PR industry. Slimer was most clients.

So as a new generation of PR newbies into the workforce and with the lady-driven Ghostbusters scaring up laughs across the country, I wanted to revisit the Top 10 Ghostbusters quotes that defined PR to the world.

  1. “Sorry, Venkman, I’m terrified beyond the capacity for rational thought.” – A not-so-subtle description of how PR reps feel the day before a client announcement and some of your go-to media decline a pre-briefing.
  1. “Egon, somehow this reminds me of the time you tried to drill a hole in your head. Do you remember that?” – What every PR practitioner thinks while a client is asking why their new app update wasn’t in the Wall Street Journal.
  1. “You’re very handy, I can tell. I bet you like to read a lot, too. I read a lot myself. Some people think I’m too intellectual but I think it’s a fabulous way to spend your spare time. I also play racquetball. Do you have any hobbies?” – Classic new business pitch opening line when you’re trying to relate to the CMO in any way possible to build a connection.
  1. “Uh … if there’s a steady paycheck in it? I’ll believe anything you say.” – Verbatim what PR interns say during an interview.
  1. “I am Vinz, Vinz Clortho, Keymaster of Gozer. Volguus Zildrohar, Lord of the Sebouillia.” – Some CMOs, I won’t name names.
  1. “Ray… pretend for a moment that I don’t know anything about metallurgy, engineering, or physics — and just tell me what the hell is going on.” – Internal monologue when a tech client is describing what they do.
  1. “Fire and brimstone coming down from the skies! Rivers and seas boiling! Forty years of darkness! Earthquakes! Volcanoes! The dead rising from the grave! Human sacrifice! Dogs and cats, living together! Mass hysteria!” – Mood around a PR office when the client emails asking if they can have a quick call to discuss budget.
  1. “I have a radical idea. We cross the streams.” – Last ditch pitching efforts when you need to secure more media briefings.
  1. “No job is too big, no fee is too big.” – When agencies overpromise during a new business pitch while the account lead starts to freak out that they can’t deliver on that.

“We came! We saw! We kicked its ass!” – Every single PR rep when a reporter emails back and says “Sure, I’d love to speak with your client.”

– Jason, Fan Boy

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