Lions and Tigers and Barokas PR, Oh My! Hello Detroit.

May 23, 2017

 


As we approach Barokas Communications’s 19th anniversary, our family has some exciting news to share with you.

Over the past year, we’ve met a ton of incredible people and explored several burgeoning tech markets across the country. The most exciting takeaway is that tech is thriving everywhere. You can be a tech entrepreneur, on your own terms, and not have to move to Silicon Valley or seek out VC funding to build a business. The options are more plentiful than ever.

What this means for Barokas Communications is that we’ve found our third home – Detroit. A lot of our friends and family have asked the simple, yet loaded question, why Detroit?  To which we consistently respond, “Why not Detroit?”

Detroit is a place of unparalleled opportunity. The air is teeming with the excitement of a community experiencing a true renaissance. Having survived several decades in abandon and emerged from a city bankruptcy, Detroit is a place that echoes the values of hustle and grit; which has defined your Barokas Communications team for nearly two decades.

Beyond the existential growth, Detroit is quickly finding its economic footing in the tech sector. The Michigan Venture Capital Association launched its annual VC growth report earlier this year, which highlighted a 48% increase in VC-backed startups in the state over the past five years. Furthermore, for every $1 invested in a Michigan startup by a Michigan VC firm, $4.61 out of state VC investments are attracted. Barokas Communications clients are finding a home in Detroit, too. Techstars opened up their Mobility accelerator doors last year and Airbiquity has opened up an office in the city to keep a pulse on all things connected cars.

In addition to a growing tech scene, I’d be remiss if I didn’t acknowledge the amazing music that’s come out of this incredible city. We’re in company of music Gods including the likes of Michael Jackson, Stevie Wonder, Smokey Robinson, Rick James, Marvin Gaye, Diana Ross, Gladys Knight, Big Sean and of course the almighty Eminem. The music doesn’t end with Motown and Hip-Hop; Detroit is also the birthplace of Techno.

Nothing goes better than great music played loud in bangin’ cars. I won’t get started because I’ll never stop if you get me talking about all my true loves on 4-wheels that were born in Detroit. I’ll only mention two; a 1964  Impala 2 door (what I bought when I was 16 and I still have) and what I’m going to buy someday – a 1959 Cadillac Coupe Deville. Oh, Detroit how I love you, let me count the ways.

And Detroit is only the beginning. Our presence in Michigan will more readily open up our PR services to the Midwest. If you’re in Chicago, Cincinnati, Indianapolis, Minneapolis or any of the other growing tech corridors in the Midwest; Barokas Communications wants to hear from you, work with you and help showcase the great tech stories flourishing between the coasts.

To start, you can find Barokas Communications at WeWork Campus Martius on the 7th floor. Our team member, Rachel Fukaya, is heading up our Detroit office. You can always reach her at Rachel.Fukaya@Barokas.com. We’ll be looking to hire a few great employees and interns. Reach out to Rachel and the team, if you’re an awesome candidate.

If you’re in the neighborhood this week, come find us at our first event and happy hour with Detroit Startup Week. We’ll be at the Masonic Temple this Wednesday (May 24) at 3pm to talk “PR Minus the BS: How to get your startup press coverage,” with Adrienne Roberts (Wall Street Journal), Matt Burns (TechCrunch) and Chad Livengood (Crain’s Detroit Business).

For all of the above reasons, and at least a hundred more, we can’t wait to show you everything Detroit, and the Midwest, have to offer the tech community.

 

Barokas Communications: Emerald City, Mile High City, Motor City.

-Howie

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