To pro-bono or not to pro-bono? There is no question (at least for us!)

May 31, 2017

In a recent blog post, we declared we give a shit with the launch of our Corporate Social Responsibility program. This program highlights our commitment to providing work pro-bono to non-profits. But before you start racking up pro-bono clients, it’s important to recognize whether or not your company is ready to take on this type of account.

Before you dive in, ask yourself these questions:

  • Does the organization’s goals and values align with those set forward by my company?
  • Does my team have the bandwidth to successfully manage the work?
  • How long is my commitment to this pro-bono account?
  • How will I measure success?


For Barokas Communications, taking on pro-bono accounts perfectly aligned with our company culture and core values. And while a corporate social responsibility program is a giant step in the right direction, it is not necessary in order to start working with pro-bono clients. In fact, Barokas Communications didn’t even have a CSR plan in place when we starting making pro-bono a part of our company culture, it simply made sense for us at the time. Additionally, most pro-bono clients will be happy to have your support, even if it’s on a short-term basis.

The first organization in Barokas Communications’s pro-bono portfolio was Splash, a social justice organization dedicated to bringing water, sanitation, and hygiene (WaSH) solutions to children living in urban poverty in Asia and Africa. Our PR campaigns amplify the organization’s work around the world and promote the vision of Splash founder, Eric Stowe. Over the last two years, we’ve also had the opportunity to educate the market on the technology behind Splash’s water filtration system, which removes 99.999% of bio-contaminants and bad tastes and odors from water.

Denver Art Museum

Our work doesn’t stop there. We recently started managing social and media relations for DAM Contemporaries, a support group for the Modern & Contemporary department of the Denver Art Museum. Through PR, we support the organization’s programming and fundraising efforts which drive a vibrant contemporary arts community in Denver. We’re also partnering with Global EIR and Pledge 1% Colorado, which we will highlight in a future blog post.

So after all of that, what’s the answer to my question? Of course, go the pro-bono route, but only if it’s the right fit for BOTH parties. Now go forth and pro bono, you won’t regret it!


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