What PR and Hydroplane Racing Have in Common

August 29, 2017

One of our clients, HomeStreet Bank, is a BIG fan of hydroplane racing. In fact, they love it so much that they became a sponsor of the Miss Madison Racing Team, one of the best H1 Unlimited teams in the business. We’ve had the chance to ride along in this year’s competitive season and pick up some of the excitement and quirks of the sport along the way. And as it turns out, PR and hydroplane racing aren’t actually all that different.

It’s all in the details

Miss HomeStreet is outfitted with the cockpit cover of an F-16 fighter jet and the Lycoming T-55 L7 engine of a Chinook helicopter – tactical details that allow her to safely speed along the water at 200 mph. While PR doesn’t move quite that quickly (although somedays it feels that way), the principle is the same. Investing a little extra in the details builds a solid foundation for your best chance at success.

Be ready to adapt

A big day in PR is much like a race day – you’ve scheduled, practiced and now you’re ready to put your strategy to work. Even with all that preparation, it’s almost inevitable that something will pop up and threaten to send you into a tailspin. That’s why being flexible and adapting quickly to new situations is essential to staying on course.

Create a following

If there’s one thing the sport of hydroplane racing has going for it, it’s the fans. Year after year the same folks turn out to cheer on their favorite boats – they wear the gear, they know the stats and they bring their friends. A PR pro’s job is to create this kind of fan base for their client. Whether it’s reporters, bloggers or customers, your client needs people to cheer them on.

Celebrate accordingly

Whenever a Barokas Communications client lands a shining piece of coverage, we celebrate just like the hydro racers do – champagne toasts, confetti, trophies and the Rocky soundtrack. Okay, maybe not. But it is incredibly important to celebrate when you or your team do something great. A little recognition goes a long way in keeping your team motivated to tackle the next big race.


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