PR Lessons: The Office
August 27, 2018
You come home from work, throw your shoes across the living room and swan dive face first into your couch. As you reach for the remote you think to yourself, “today is the day I start a new Netflix series.” You spend the next 20 minutes scrolling through the various genres and categories, making sure to pause and read the descriptions thoroughly. Another 10 minutes passes and you realize you have managed to spend a full 30 minutes on the Netflix explore page. A wave of anxiety hits you, so you scroll to the top and hit ‘continue watching’ on Episode 9, Season 3 of The Office.
There is a reason The Office has been hailed as the best sitcom of all time, and it’s not just Steve Carell’s hilarious monologues. So, what are the driving factors that led to nine years of affluent success? Consistency and simplicity. These two leading forces are the key to running a successful TV show. They are also the key to carrying out a successful PR campaign.
Below are the top 5 PR lessons as told by Michael Scott. Implement them into your next campaign and be sure to see results.
- Be true to yourself.
- Inspire others.
3. Don’t be afraid to ask the difficult questions.
- Stay up-to-date on industry news and terminology.
- Celebrate your wins.
In PR, it’s all about team work. Surround yourself with a supportive team and work hard to achieve your goals. As Michael Scott once said, “You miss 100% of the shots you don’t take. Wayne Gretzky.”