22 Retail Industry Predictions For Brick-And-Mortar Stores In 2018
January 18, 2018
With the National Retail Federation (NRF) in New York this week, retailers and industry leaders have been sharing, exploring and debating the opportunities and challenges that the industry will need to embrace for retail stores in the year ahead. From low-inventory propositions to weather data and hands-free shopping to smarter in-store fulfillment, there are a plethora of solutions, technologies and platforms that retailers can utilize to win in 2018. Whilst stores will always be key to retailer strategy, the format, feel and function of those stores will be evolving this year to meet the growing demands of the ever-changing customers.
5. Personalised Experiences “In 2018, customers will increasingly expect to be known, understood, and respected by the brands they love, which means they will punish retailers for disconnected or jarring experiences where their mobile app or email preferences does not directly translate to in-store interactions.” – Sam Weber, Chief Revenue Officer, Amplero.