Adweek for Gummicube
March 13, 2015
If you haven’t heard of ASO — or App Store Optimization — it’s time to level up. Why? If you have an app and want to optimize it, you need to focus on mobile – and ASO takes over where SEO leaves off.
We talked to Dave Bell, the CEO and co-found of Gummicube to find out what, specifically, differentiates ASO from SEO.