Adweek for Gummicube

March 13, 2015

If you haven’t heard of ASO — or App Store Optimization — it’s time to level up. Why? If you have an app and want to optimize it, you need to focus on mobile – and ASO takes over where SEO leaves off.

We talked to Dave Bell, the CEO and co-found of Gummicube to find out what, specifically, differentiates ASO from SEO.

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