Adweek for OpenMarket

September 22, 2015

With developments in the mobile space, it’s easy to that all the development relates to apps and mobile browsing. However, SMS is still a dominant part of the market, and provides a real opportunity for marketers to reach consumers. An infographic from mobile engagement solutions providersOpenMarket demonstrates the scope and impact of SMS. Without a doubt, SMS is the messaging method with the most reach worldwide. SMS reaches more than three- billion people, six-billion devices. SMS is also the most used tool on smartphones, and 90 percent of texts are read within three minutes.