AdWeek for RadiumOne
December 12, 2012
Two years after introducing a tool that targets potential Facebook fans around the Web, RadiumOne today debuts a hashtag-based system that takes aim at Twitter users. A brand can identify consumers based on the hashtags—such as #running, #fitness, #olympics, etc.—they use on Twitter via their desktops, tablets or mobile phones. Companies can then target ads to the same consumers “within milliseconds,” according to the software firm.