AdWeek for RadiumOne
October 8, 2014
According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or Thursday). Given the other recent stats on mobile and football legions, that number isn’t shocking.
But here’s what’s more interesting: Mobile NFL fans are more likely to share content on Facebook than Twitter at a 6-1 clip, RadiumOne says.