ADWEEK for RadiumOne
June 12, 2014
Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for tournament news.
No. 1 was Facebook, which was surprising given the prominence of Twitter when it comes to real-time media. It always captures attention during live programming like the Super Bowl and Oscars.
RadiumOne, an advertising and data tech firm, conducted the survey to gauge how digital-savvy consumers plan to watch the tournament, which starts today.