Amid tumult of video game business, Seattle game-maker FlowPlay abides

June 9, 2017

Much of the video-game world is descending this weekend on Los Angeles for the E3 trade show, a mecca of crowds, noise and the new big-budget games expected in the coming year.

FlowPlay will not be making the trek.

It’s not the first time the Seattle video-game maker has zigged while the rest of the boom-and-bust industry zagged. The company has survived for a tumultuous decade by sticking to a pretty unglamorous market niche: casual, social games played in a web browser, typically on personal computers.

“In general, we have not been trendy,” Chief Executive Derrick Morton said.