Amplero adds machine learning to help pinpoint and leverage influential customers

January 19, 2017

AI and machine learning (ML) are set to pervade the marketing technology universe throughout 2017. With billions of marketing touchpoints to learn from, marketing technology is a natural home for ML capabilities.

And today, Amplero has announced its Influencer Optimization capability, powered by machine learning and offered as part of its Intelligence Platform. The new addition makes it possible to not only discover your most influential customers but also to understand the actions they are taking and how to optimize your connections with these valuable advocates.

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