As Baseball Playoffs Near, a Question Looms: Are There Enough Red Towels?
October 3, 2017
WOODINVILLE, Wash. — In early September, when the Washington Nationals were soaring, the Arizona Diamondbacks were streaking and the Cleveland Indians never lost, Kerrie Ingham started getting nervous. She walked into a second-floor office here at the headquarters of Bensussen Deutsch & Associates, the sports merchandising agency in charge of promotions for the Major League Baseball playoffs, and, in her words, freaked out.
“Oh my god, they keep winning,” said Ingham, BDA’s senior director of activation. “We need to get more red towels.”