Bloomberg for Blazent

February 1, 2016

When it comes to maintaining data quality in the enterprise, too many corporate executives have a laissez-faire attitude which ultimately has a negative impact on the business. That is the conclusion of a new study from 451 Research and Blazent, a Burlingame, CA-based provider of IT data intelligence. The study, the “2016 State of Enterprise Data Quality” report reveals that less than half (40 percent) of C-level executives and data scientists are ‘very confident’ in their organization’s data quality, with the majority (94 percent) recognizing the impact that poor data quality can have on business outcomes.

The report is based on a survey of 200 C-level and senior IT leaders from companies with at least $500 million in annual revenue. It notes that the impact of this attitude disconnect around data quality can affect a number of areas, including lost revenue (cited by 42 percent) and bad decision-making (cited by 39 percent).

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