CGSM 2018 Overview: The Age of Innovation

July 6, 2018

The retail store has become a “real-time battlefield,” and companies now have the ability to arm their field force with actionable information on-site, according to Matt Talbot, chief executive officer and co-founder of GoSpotCheck. PepsiCo has been working since 2013 to do just that though a combination of in-house solutions and key solutions partners (such as GoSpotCheck). The end goal is achieving a “perfect store” in which each retail location is optimized for product assortment, placement, pricing, promotions and service frequency, explained Jim Holland, PepsiCo’s director of sales capability, sales transformation.