CIO for OpenMarket

September 28, 2015

“As businesses look to woo the critical millennial market and break through today’s cluttered communication channels, SMS/text-based messaging is one of the fastest and most efficient ways to accomplish this goal,” explains Tim Fujita-Yuhas, director Product Management & New Product Strategy, OpenMarket, a mobile engagement solution provider. “Businesses should also look to text-enable customer service phone numbers to streamline requests internally and to allow clientele to reach out and interact when it’s convenient for them.”

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