CMS Wire for IDInteract
December 11, 2012
Enterprise CRM solutions provider, IDInteract, is introducing Demand Exchange, a platform designed to create detailed personas for use in targeted messaging and offers. Demand Exchange works by aggregating structured and unstructured online data (i.e.,“Big Data”) and using it as the basis of graphic personas that illustrate the demographic profiles of individuals, groups, events and communities. In addition, theIDInteract DemandExchange platform analyzes personas to determine real-time “demand signals” that indicate whether or not a persona is likely to respond to a specific targeted offer delivered via a specific channel.