CNBC for Tippr
November 11, 2011
Don’t let the media noise drown out the core appeal of local deals: that, for the first time, the Internet, social media, email and mobile now have a successful, measurable method by which to drive millions of people online to do something offline. Deal programs are the first product to truly make that magical marriage of advertising and consumption work — and aren’t going anywhere. We’re approaching the end of Act 1, but the story will continue to develop.