Computer World for Icertis
April 1, 2016
One vendor that has followed an agnostic approach toward integrating withCRM platforms is Icertis. The company is a smaller player but has been cross-platform since day one, integrating, as it does, with both Salesforce and Microsoft Dynamics. The company is furthering that Microsoft angle and is announcing today a stronger partnership with Microsoft that offers a deep integration between Icertis’ own platform and Microsoft Dynamics. The integration covers Dynamics CRM Online as well as Dynamics AX. Utilizing the partnership, joint customers of Icertis and Microsoft will be able to automate many of their processes in order to make the process from sales lead to cash receipt ever easier. The partnership comes at an interesting time for Microsoft. Its Dynamics CRM solutions had been seen as lagging behind Salesforce in terms of being leading-edge and cloud-first tools. in recent months, however, Microsoft has unveiled new releases of its products to close the gap between itself and Salesforce. That in itself was interesting, given the strong rumors last year around Microsoft‘s interest in acquiring Salesforce.