Forbes for DataHero
January 20, 2015
It used to be that simply by implementing a marketing automation, organizations would give themselves a head start on their competitors. That was back in the days when most organizations were still using TV advertisements and big glossy print ads to sell more stuff. Those days have well and truly gone and most organizations make use of marketing automation software – Eloqua, ExactTarget and Marketo have all ridden this wave and enjoyed massive growth for their respective marketing automation platforms.