Forbes for Optify
January 29, 2013
Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of social media leads coming from Twitter. In a recent study by digital marketing software provider, Optify, found that social media generates 40 percent of overall traffic to business-to-business websites. However, if B2B leads are your goal, the study found that direct, organic search, and referrals are the best lead generators. The opening stat is from the company also.