Forbes for RadiumOne
January 17, 2013
The ad industry is charging forward at a rapid pace and only those companies who innovate will survive. This past year, we witnessed many innovations in the advertising arena, including the launch of Facebook’s real-time bidding platform Facebook Exchange (FBX), the introduction of real-time hashtag targeting, and multiple acquisitions. Therefore, brands and agencies alike are working diligently to determine the most efficient way to take advantage of this constantly evolving industry, and navigate the proliferation of new delivery channels and ad platforms.