Fortune for Lighter Capital

February 20, 2016

While fundraising is considered a rite of passage for most startups, raising a round of equity takes up a huge amount of time, energy and enthusiasm. It’s estimated that less than 1% of companies that seek funding from a VC fund end up getting an investment, so it’s a huge accomplishment if you do make it happen. But as someone who’s been both a VC and entrepreneur, I can tell you firsthand that raising equity can be a time and soul-sucking process. The good news is that there are now more ways for small businesses to get growth funding than chasing after VCs looking for the next unicorn.

– BJ Lackland is the CEO of Lighter Capital