Fox Business for RadiumOne

July 18, 2013

Hashtags are a key to riding today’s social media wave. But understanding what a hashtag is, let alone implementing one, can be confusing for many small business owners — even ones that consider themselves tech savvy. “Hashtags open up the social media world to better converse with your company,” says Barry Sloane, CEO of Newtek, a health insurance agency for small businesses. “A website or URL post only brings you to the company’s website, while a hashtag allows people to use it in everyday conversations they have on social media.”

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