Hitting the Marketing Email Sweet Spot With Millennials (Infographic)
January 21, 2018
While it might seem like millennials are on their computers or smartphones 24/7, that doesn’t necessarily mean they are checking their email every second of the day. As a marketer, it’s important to know when to send an email, what to include in it and ultimately, how to get someone to click on it. And if you want your email to be opened, you’ve got to hit the email sweet spot with millennials.
For starters, if you’re sending marketing emails in the first place, you’re already on the right path. In a study conducted by SendinBlue, which sought to uncover the likes and dislikes of millennials concerning email marketing, 63 percent of respondents said email was their number one choice of communication with retailers, with only 14 percent choosing text messaging.