HuffPo for Globys
October 8, 2013
When I mention the term ‘social marketing,’ most people assume a connection to Facebook, Twitter, LinkedIn, etc. Your friend ‘likes’ a page or an offer and it’s recommended to you. You “like” a brand or mention the brand in a post, and your post is surfaced and promoted to others. Someone in your network reads an article and it’s recommended to you. The fundamental premise comes from the idea that people trust and have a higher propensity to act on recommendations from friends.