MakeUseOf for PlayFab

September 29, 2015

PlayFab provide services (such as monetization and analytics) for building MMOand other connected games, and tools for operating them, which means keeping track of what players are doing and customizing the game around their activities, using targeting techniques. Part of this involves keeping the player data secure.

Matt Augustine, PlayFab’s CTO, told me that “gamers value data security, but they have very low confidence that developers take it seriously, so they basically don’t trust them. So they resort to ineffective measures such as entering fake data into games.”

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