MediaPost for RadiumOne
November 20, 2013
Goodbye, coupon clipping — say hello to the digital future. Imagine walking into your favorite retail store like Macy’s, H&M or Target and instantly receiving customized coupons and promotions sent automatically to your mobile phone. New technology released by Apple will allow just that — giving advertisers and retailers the ability to transmit personalized offers directly to consumers who want them most — and advertisers embrace its potential to reshape and revitalize the retail industry.