Mercury News for Wealthfront

January 30, 2012

Silicon Valley, birthplace of personal finance and investment heavyweights like Inuit, Financial Engines and Mint, is percolating with new ventures that help people manage their money and portfolios online. Wealthfront, a low-fee online financial adviser service headquartered in downtown Palo Alto, is targeting 25-35 year olds who will soon be looking for a place to put their money from the many public stock offerings expected from tech startups this year.


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