This Mother’s Day, Buy Mom What She Really Wants: A Stiff Drink

May 11, 2017

To reward moms for their sacrifices throughout the year, free shopping rebate app Ibotta is helping Mom buy herself a mimosa this Mother’s Day. Because the app says it empathizes with mothers, who generally spend far more money on their kids than themselves, it will reimburse up to $5 to every account holder in the United States who purchases a mimosa that day.

“Moms are … always doing for everyone around them, yet rarely taking a moment for themselves,” says Bryan Leach, founder and CEO of Ibotta. “This year, we wanted to recognize and celebrate all they do with … a small token to show our appreciation.”