No beer goggles required: Brewer turns to AR tech in label to set itself apart in crowded market

September 2, 2017

Take a look at the selections in the beer aisle at your local grocery store, and you’re sure to notice there’s a ever-increasing number of brands vying for your attention. So at least one Northwest brewer is turning to technology embedded in its label to try to gain an advantage.

Snoqualmie Falls Brewing, a 20-year-old brewer out of Snoqualmie, Wash., is up against stiff competition in the Seattle-area’s flourishing craft beer market. So with the help of The Medium, an art and design studio in nearby North Bend, Snoqualmie Falls is using augmented reality technology on the outside of its bottles to sell what’s inside.

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