Online Gambling Regulation is Coming: Three Ways Social Casinos Need to Innovate
October 11, 2018
To many in the gambling industry, social casinos have been leveraged – with success – as an avenue to fill the void of regulated online gambling in the U.S. market. Social casino games have become a $4 billion industry, serving an audience of nearly 74 million U.S. players. However, assumptions about the alignment between real-money online gamblers and social casino players have led many developers to default to the exact same playbook: launch a slots app, pay astronomical player acquisition fees and try to steal users away from other social casinos. This approach has generated countless me-too games, saturated a once highly profitable market and left many questioning the future viability of the industry in the face of evolving online gambling laws.