Over half of consumers want businesses to text them back

September 26, 2018

Texting has become ubiquitous to almost all of us. Most Americans (95 percent) own a cellphone, with 77 percent owning a smartphone. Consumers and small business owners find value in two-way text messaging, and want to text each other more frequently, according to a survey by Seattle, WA-based cloud software platform Zipwhip.

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